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In recent days, a new phenomenon has taken over social media. It is a clip showing Butterball employees brutally mistreating Turkeys . The video has become a stained glass window in cyberspace, provoking countless reactions on the Internet .
The leak of the video narrated by a person who keeps his identity secret has generated a controversy online, as the community has begun to refer despotically to the company for promoting animal and sexual abuse. It should be noted that the leak occurred days before the traditional celebration of “Thanksgiving Day . “
The disturbing video of the Butterball Turkey was shared by the People for the Ethical Treatment of Animals (PETA) on their Instagram account, titling it as ” Do you know what happened to your Butterball Turkey before it was killed?”
What is the viral Butterball Turkey video about?
On November 23 , a viral video titled Turkey Video began circulating, showing disturbing scenes of one Butterball employee stomping on a bird’s head until its skull exploded, another swinging a turkey against a metal railing with such force that its spine popped out, and a third inserting his finger into a turkey’s cloaca.
It is worth noting that the video shared by PETA was released almost 20 years ago, and although the clip is not recent, it has provoked countless comments, as well as reactions that have caused Butterball’s positioning to decline in the market.
Although PETA did not explicitly explain the reason for reviving this content, the video appears to have been posted on the eve of Thanksgiving, a holiday on which turkey consumption is traditional.
Background of the viral video of Butterball Turkey
The Instagram collection shows a poultry slaughterhouse in the Ozarks , with narration by a man whose face is only visible, interspersed with black-and-white images of workers interacting with turkeys, and an anonymous narrator who says he entered the ‘Butterball House of Horrors’ to show the public what the company won’t do.
During the narration, the man shows several scenes of birds locked in chicken coops, as well as some shadows of people: “When people go to the grocery store and see Butterball or other turkeys wrapped in plastic, they just don’t know what happens to the birds before they end up in the meat case,” can be heard in the clip.
How did Butternall react to the Turkey video?
After the video was leaked on the internet and the company was involved in one of the most controversial situations, a company spokesperson decided to address the situation, saying that “the video was almost 20 years old” and that they currently maintain a “zero tolerance policy for animal abuse.”
Also, please note that the video is outdated and was taken before Butterball became a private company and before the commitment and certification through American Humane.
The company is going through one of its most difficult moments in the market, as the video was published days before Thanksgiving, when it is customary to prepare turkey meat.
